Build Your Own Birchbox at Selfridges

Hold on to your hats beauty lovers because something seriously special is happening in the Selfridges  Beauty Workshop! Nestled amongst our favourite smaller brands, opposite Aesop and across from Origins lies the Build Your Own Birchbox pop up shop.

Since returning from NYC in February, I’ve always thought how fab it would be for us Brits to have the opportunity to pick and choose our own goodies for a beauty box, just like in the New York Birchbox store. Yes, I know, we can choose them online, but there’s something incredibly satisfying about seeing hoards of mini beauty essentials piled high into acrylic tubes, just like pick ‘n’ mix candy.

Just like a child in a candy store, I beelined for the Birchbox pop up on my last trip to Oxford Street, finding myself in beauty heaven when given the choice to pick out two makeup products, a body product, hair product and skincare product from a makeup menu. With brands ranging from Origins and Stila to Bumble & Bumble and Elemis, there’s no better excuse to try out a new luxury product.

These are the goodies which I snapped up after much deliberation, but being spoilt for choice I may just go back for round two before the products change up ready for next month’s Birchbox! I can’t wait to try out the Stila cream blush, having only just discovered a new found obsession with cream bronze and blush makeup! I know already that my hair will love the Beauty Protector leave in conditioner – it’s a gym bag essential, and i’ve been dying to get my hands on a Ren Wake Wonderful Night Time Facial, so this gives me the perfect opportunity to give it a whirl before I splash out on the full size version.
The pop up will be in Selfridges till the 28th of September, and you can Build your own Birchbox for just £15.

What will you pop in your Birchbox?