Florals for Fashion Week
Ok, so technically day three, but as I was in Amsterdam for the first two days of London Fashion Week, Sunday was my first day on the streets of Soho for LFW. I made a conscious decision this year not to overdo it, last year I fell victim to the dreaded Fashion Week Flu as a result of over-committing, and totally knackering myself out. This year I vowed to stay sane and only accept a manageable amount of invitations.
So Sunday began with a rather unusual car journey into London, a black convertible Audi pulled up to my gates, and the every glamorous Rosalind Shimmen was in the driving seat – switching on the dashboard cameras as I bundled myself into the passenger seat. Ros and I chatted away about all things LFW, Bloggers and Boys – all being recorded for an upcoming project she is working on. We turned lots of heads while cruising across Battersea bridge, roof down, singing Spice Girls at the top of our lungs! Stay tuned for the video that Ros is putting together, it’s going to be entertaining to say the least!
I was dropped off in Soho, just in time to head backstage at J JS Lee.
Backstage at J JS LEE
As I arrived, the model’s hair was being prepped for the presentation, an achievable undone and slightly disheveled look was being created using Loreal Pro products. A personal favourite product of mine, the Loreal Pro Tecni Art Volume Lift was used to create bed-head volume, followed by a mist of Studio Pro hairspray to ensure the model’s locks stayed put for an afternoon of presentations.
The presentation was titled School of Thought; The Class of SS17, and with filmmaker and photographers Eamonn Freel and Henry Gorse providing the set and music design, it was part presentation and part installation with the models stopping for a spin on a revolving dance floor, and stopping in front of a backdrop of primary colour paint boxes to showcase the collection. The fashion featured box shouldered overcoats layered over white school dresses, lots of tulle, including within the footwear, as well as psychedelic hexagonal 60’s printed dresses of magenta, aqua and bright fuchsia.
After the presentation, I dashed to The Apartment – the blogger’s haven during LFW.
Outfit Of The Day
As I was doing an instagram takeover for Label Online, my entire outfit was from the branded section of Next. Yes – I couldn’t believe it either when scouring the site for a fashion-week-worthy #OOTD, brands such as Whistles, French Connection, Mango, Ted Baker, Kurt Geiger and more can all be snapped up from Next.
My outfit of the day was centered around a delicate floral Ted Baker dress – the thistle print on the oversized dress, in muted pastel shades was a subtle nod to the SS17 trends being shown on the catwalks, while still being appropriate for autumnal wear. I chose a pretty but practical bag, also from Ted Baker – large enough for my purse, camera, phone and makeup, it made the perfect accessory for my LFW essentials.
I completed the look with these adorable silver Kurt Geiger shoes – a flattering shade and comfortable thanks to the double strap detail, but also leg lengthening thanks to their chunky block heel. They made for the perfect footwear for traversing the cobbled streets of Soho!
Will you be attending LFW this season? Have you seen any SS17 trends that you can’t wait to wear?
Photos by Derek Bremner for The Apartment