Hold on to your hats beauty lovers because something seriously special is happening in the Selfridges Beauty Workshop! Nestled amongst our favourite smaller brands, opposite Aesop and across from Origins lies the Build Your Own Birchbox pop up shop.
Since returning from NYC in February, I’ve always thought how fab it would be for us Brits to have the opportunity to pick and choose our own goodies for a beauty box, just like in the New York Birchbox store. Yes, I know, we can choose them online, but there’s something incredibly satisfying about seeing hoards of mini beauty essentials piled high into acrylic tubes, just like pick ‘n’ mix candy.
Just like a child in a candy store, I beelined for the Birchbox pop up on my last trip to Oxford Street, finding myself in beauty heaven when given the choice to pick out two makeup products, a body product, hair product and skincare product from a makeup menu. With brands ranging from Origins and Stila to Bumble & Bumble and Elemis, there’s no better excuse to try out a new luxury product.