Fashion Mumblr is a London-based lifestyle blog designed to emphasise attainable and inspirational details with a special focus on the subjects of fashion, beauty and travel. By incorporating a classic, chic and feminine style which is affordable and on trend, Fashion Mumblr is an online destination for girls hoping to attain their own form of self expression, and elevate everyday lives.



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Hello darlings! I’m Josie; fashion & lifestyle blogger, YouTuber, writer, photographer, business owner and lover of all things fabulous. After graduating with a First Class Honours degree in Fashion Management from the London College of Fashion, I established my career within the luxury British fashion house; Mulberry. Working within the Marketing department, I was constantly infatuated by the world of fashion and luxury, as well as my love for beauty, food and travel so I spent my evenings searching endlessly through Pinterest and Instagram for visual inspiration. I craved all things stylish and so in August 2014 at the age of 19, I decided to start Fashion Mumblr, this creative outlet that I’m now head-over-heels in love with! Alongside my YouTube channel, Fashion Mumblr is now recognised as one of Europe’s most influential fashion blogs with an engaged and loyal audience and readership.

I’m a little obsessed with anything visually appealing, so you’ll find all kinds of details here, from pretty home snippets, to my favourite beauty products and I hope you will find something that you love. I hope you’ll also enjoy my curation of my favourite details over on my new shop section too!

Catch up with even more musings of a Fashion Mumblr over on my YouTube channel, as well as on InstagramFacebookTwitter and Pinterest. You can also see what I got up to today on Snapchat; as JosieLDN.