London Fashion Week Diary | Day Two

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Floral Street

I do enjoy Fashion Week, honestly! But you wouldn’t think it from my extreme resting-bitch-face in these snaps! I blame the fact that I was yet to have a cup of coffee, as my first port of call for day two of London Fashion Week was my appointment once again with the COMB team for my #ootd snaps. We didn’t need to stray too far from the blogger base to take the snaps, thanks to the gorgeous floral display outside. The blooms and patterned tiles in the courtyard outside The Apartment make for the most perfect FWIS Instagram shot and welcomes bloggers into the haven where we gather to eat, drink, get makeovers, meet with brands and catch up between the shows.

After catching up with the girls over an early lunch provided by the Take Eat Easy app, we headed around the corner to the Brewer Street Car Park (more glamorous than it sounds, but only slightly!) to the British Fashion Council show space where the Holly Fulton show would be held. As guests of Sunglass Hut, Sabrina, Ellie, Patricia and I took our seats in the bright white room ready for the show to begin. If you’re not already, make sure you’re following me on Snapchat (JosieLDN) to see the shows as they happen! With retro florals and monochrome velvets, the Holly Fulton show was over in a flash, and it was into an Uber to Kings Cross, where I met the girls from L’Oreal backstage at Emilia Wickstead. Using L’Oreal Pro products, the models had their hair swept into low pony tails, a slight wave and light hold – the girl next door look completed with natural makeup but a striking red lip. We met Amelia to head into the showspace – scented with Diptyque candles it was as whimsical as the show to come.

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My colour palette for the day was not dissimilar to that on the models of the Emilia Wickstead show; the designers usual dreamy palette was injected with deep purples and navy, but with the pinks and creams still taking the lead. Yesterday’s #ootd with the pink high neck could almost have been inspired by the pink bodices on the runway – I just need a full silk skirt to complete the look.

This ensemble features a few of my favourite things; the were my starting block – not quite ready for bare legs but feeling more adventurous than my usual pastel jeans, they were the perfect option for a casual yet put together look. I made the #ootd even more girly with a new , also high neck but with three-quarter sleeves to perfectly reveal my rose gold details.

I opted for a light , again a relaxed fit but with a tailored lapel and structured shoulders which smarten up the entire outfit. It’s a perfect transitional piece which will work perfectly in my Spring wardrobe, and they perfectly draped grey fabric makes it a dreamy layering piece for the cooler months. For my footwear, I chose my new – in my favourite blush shade but with a striking silver block heel, I have a feeling that these will be the Spring shoes that you won’t catch me without.

To complete the look, my – a surprisingly roomy structured satchel which I can fling over my shoulder meaning my hands are kept free for simultaneous snap chatting and vlogging! Once again my jewellery is by Carat London, this time I layered up my rose gold bracelets – and how beautiful is my new intricate ring, also from Carat.

Shop The Look

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Lace top by   |   Pink trousers by   |   Bag by |   Bracelets, Ring & Earrings by Carat London   |   Shoes by


Thank you to COMB for the photos – download the app here to discover a whole new way of finding fashion!