How to Shop Like your Favourite Instagrammer

How To Shop Like Your Favourite Instagrammer

It is absolutely no secret that Instagram and Fashion go hand in hand. For retailers, Instagram is the most important platform with potential shoppers 58 times more likely to engage on the platform than on Facebook, and 120 times more than on Twitter. In the past it’s been difficult to monetise and covert sales though – but thanks to LikeToKnow.It, users are now able to get shoppable links straight to their inbox, just from ‘liking’ their favourite blogger’s photos.

Instagrammers have a certain knack of sourcing those seasonal key pieces before anyone else. You’ll see a trend emerging when a handful of your favourite instagrammers all start to wear a key piece, and yet the highstreet still hasn’t caught on. Instagrammers, bloggers, YouTubers and other fashion Influencers have a finite skill of attending fashion weeks, and being able to tune into which trends will be big the following season – will it be ruffled sleeves or embroidery? Both perhaps? They spot a trend before anyone else and scour the internet to find it at affordable prices.

There are a few key retailers that are a go-to for fashion influencers. For those sought after pieces, we aren’t afraid to source items from all over the world – which is where ChicWish comes in. Based in China, the online retailer until recently has been somewhat of a hidden gem for Instagrammers. Offering key trend pieces before the UK highstreet catches on and at affordable prices, it is easy to see why.

Today’s #ootd couldn’t be any more instagrammable! The tick off two of the years greatest trends – plus the dramatic ruffle looks outstanding in photos, as it does in real life. The makes a statement while still being wearable (and most importantly – warm!) and looks equally fabulous when snapped for square format! As well as these two key pieces, I’ve also been shopping for and , to ensure my evening wear and knitwear is on trend for the winter months.

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