The Most Unbelievable Designer Sale Of The Year

{ this post has been created in collaboration with Luisa Via Roma }

Yes, it’s the season of giving – but who says we can’t treat ourselves too this festive season?! Darlings the wonderful festive secret sale on Luisa Via Roma is BACK and this year I think it’s better than ever – and don’t worry – I’ve got you covered with all the details. No – you won’t spot a sale on the website but click here to be taken to the page where all of these full priced items can be purchased at 40% off (yes! Pinch me!) using the code APPRL40.

Shop 40% off all of these full priced items here.

So, what to pick? I’ve done my best to create an edit of the pieces that I think are the absolute best, the classics, and that would make wonderful gifts whether for yourself or for a loved one. Let’s get started with this classic Mansur Gavriel leather bucket bag in the most classic and timeless camel colour. At under £300 after the discount, it is such incredible value and truly a gorgeous gift that any recipient would be thrilled to receive. A wool blend midi dress is an absolute wardrobe staple; if you follow me on YouTube you’ll know this to be true – and they’re a firm part of my daily uniform! This wool midi dress from Gabriella Hurst is also a fabulous gift idea for the lady with the classic wardrobe, or something to treat yourself to that you’ll wear year after year.

Oh how I’ve always lusted over a Max Mara coat, and it’s very rare to see such a timeless style like this one in the sale. 40% off! Isn’t that unbelievable?! And of course it’s an investment that you’ll be grateful for each and every winter. Speaking of pieces you’ll wear on repeat, the neutral tone of these Gia x RHW sandals means that they’ll quite literally work with your entire wardrobe. From elegant evening gowns giving you a leg elongating affect, to dressing up a casual jeans and a tee look, they’re truly a wardrobe staple.

Sales are a great time to treat yourself to something fun for your wardrobe, and the texture of this Duvetica Gillet is too gorgeous to resist! Perfect for layering over base layers for a chic winter alpine look, or a practical addition to your wardrobe; now is the perfect time to snap it up for a steal. Something else that’s so cosy that you won’t want to wear anything else, are the Les Tien classic cotton joggers. Let’s face it, we are all going to be opting for cosy outfits for the next month or so as we hunker down for January, so I’ll be ensuring I look chic too with this flattering and yet cosy design.

I have an obsession with green leggings, and this Nike full length pair I assure you will be worn ON repeat, none stop over the next month and beyond. I love them for not only workouts, but dog walks and days lounging at home too; and this forest green shade is exactly the colour that’s on my radar.

Oh how I hope we will have a ski trip early next year – fingers and toes crossed! And this pair of Proenza Schouler boots hiking boots would be THE perfect addition to my alpine wardrobe! I’ve had a pair of cosy and yet practical white boots on my wishlist for quite some time and now with 40% off, I can’t resist! The tall Black and Tan boots from Dsquared will make for the perfect pair for wearing during the day for long walks, trips to the farmers market, Soho Farmhouse and Daylesford (literally all I seem to do these days!) but how can I choose between the two perfect pairs?!

For smarter occasions, I adore mules, and this pair of camel mules from Studio Amelia I can just tell will be so ultra flattering and easy to style with so many of my smarter looks. From trouser suits to jumper dresses, the neutral tone will make them ultra leg elongating! Dreaming ahead to warmer days, these René Caovilla pearl sandals will be perfect for our next beach vacation and again with 40% off I simply can’t resist, and lastly, the Aquazurra feather boudoir mules have been on my wishlist for SO so long, and finally with this new discount code I find them landing straight into my basket. Yes, I’ll be spending a lot more time in my silk pyjamas this January so why not add the most fabulous mules to complete the look!

Darlings don’t forget, you’ll need code APPRL40 and shop via the link below to save 40% on full priced items on Luisa Via Roma.

Shop 40% off all of these full priced items here.


Main Offer

  • Code: APPRL40
  • Markets: Valid only in EU + UK + RUSSIA
  • Offer: 40% on full priced items*
  • Brand Exclusions: excluded starred items* 
  • Valid: 14 Dec – 31 Dec ( 23:59 cet time) 

Secondary Offer

  • Code: WS20
  • Markets: WW ( excluding EU + UK + Russia)
  • Offer: Further discount of 20% off valid on sales items
  • Brand Exclusions: sales woman 
  • Valid:  14 Dec – 31 Dec ( 23:59 cet time)