So, You Want To Be A Street Style Star?
We’ve all done it. Spent hours insta-stalking those girls who seem to never put a fashion-foot wrong. There are thousands of Instagram accounts devoted to street style superstars, from Like to Know It where all the photos are shoppable, to accounts like StreetStyleLuxe which cherry pick the best from the fashion bunch. We all know that it takes a whole lot more than picking up a designer handbag and hitting the streets of SoHo during Fashion Week but what exactly is it that creates that perfect chemistry between girl x outfit x photographer?
Master Your Poses
The key way to look great in photographs is to relax. If you’re worrying about your smile, your hair or where to put your arm then the vibe is lost. Some fashionistas are blessed with looking great at every angle, but most of us are just normal girls who’ve spent far too long looking at photos of ourselves, and have learnt which angles work for us, and which don’t. Personally I find that looking down with my head slightly pointed away from the camera (above right) is my most flattering pose, so i’ll be sure to get at least a handful of snaps like that as a fail-safe.
You don’t even need to include your face in photos, one of my favourite instagram curl-crushes / friends Kate aka The Glow Edit is a pro at the ‘caught off guard’ hair flick, meaning that she rarely shows her face in photos.
Practise a handful of different poses in front of the mirror and in front of the lens, then look back at them taking note of the poses that make you look and feel great.
Shop My #OOTD
Wear Talking Point Accessories
While always staying true to your personal style (my tips on defining your style are here) , it’s always great to incorporate this season’s (or better still, next season’s) hottest accessory. Budget dependant it could be Chloe’s latest clutch bag, or Valentino’s newest Rockstud Style, or even just a new season statement piece such as a pair of striking sunglasses.
Photographers are like magpies to key accessories, and it’s nice to mix up your grid (Instagram grid, duh!) with a close up detail shot amongst your #ootds. One of my favourite girls for accessories and #ootd perfection is Emma Hill – her collection of designer bags will leave your credit card quivering but boy does she know how to rock them!
Wear Shoes You Can Walk In!
Sounds obvious right? But there really is nothing worse than watching a woman tumbling over in her towering heels, or teetering on the cobbles (RIP, Somerset House Courtyard). It may be a photo, rather than a video, but if you can’t strut through the urban landscape in those fabulous shoes then not only will you be uncomfortable, but your instability will come across in the photos.
Being a petite, I’m a big fan of heels but I have a few key pairs that I know have leg lengthening powers but are also super comfy. Nude and strappy are two key things for me and my Valentinos were the greatest investment for nailing that perfect #ootd. The ultimate master of choosing fabulous heels that she can actually walk in is Emily Jackson (The Ivory Lane) who never lets her school runs and chasing after her young children come in the way of 6 inch designer heels!
Shop My Favourite OOTD Shoes
Have Fun With It!
Although fashion outsiders may not fully understand that these street style paps are actually part of our PR and Marketing strategy; they really do. But, if it all gets too serious and weighing heavy on you, then you’ll loose that crucial joie de vivre that makes those photos so desirable.
Keep your outfits playful and fun, while fabulous. Flirt with those flash bulbs! I try not to take myself too seriously in photos – I’m a blogger not a model after all. One of my fave babes for always looking like she’s having a great time in photos (and trust me, she actually is) is Hannah Gale. Whether rocking a Printed Sweatshirt or the latest trends, that contagious laughter and happiness is always present.